One of the essential steps in setting up your Pinterest account for success is to claim your website. Once you claim your website on Pinterest you’ll be able to take advantage of the potential traffic that Pinterest can send to your website, gain access to analytics, and protect your content. In today’s post, I’ll share with you exactly how to claim your WordPress website on Pinterest.
You can claim other social media and shop accounts on Pinterest as well, such as Etsy, Shopify, and YouTube. Instagram used to be an option to claim, but it seems to have disappeared from the menu! Claiming these accounts on Pinterest is super easy, you simply have to click the claim button next to the desired account, login and it will sync up with Pinterest. I recommend claiming any accounts that you use to promote your business on Pinterest.
However, claiming a WordPress website on Pinterest requires one slightly tricky step that can be intimidating if you’re not into coding or changing things on the backend of your website – like me. But, trust, if I could figure out how to do it in the beginning, so can you.
Plus – there’s actually a really simple work around that involves minimal coding (legit just copy and paste).
Why You Should Claim Your Website on Pinterest
You might be wondering why it’s even important to claim your website for Pinterest. Doing this allows you to get the advantages of Pinterest for business – such as the ever present desire to drive traffic to your blog.
Here are the key advantages to claiming your website on Pinterest
- Gain access to the analytics for Pins that you, or others, Pin from your website
- Your Pinterest profile picture will appear next to any Pins from your website, no matter who pins it proving that you own the content
- A “Follow” button for your Pinterest account
- Your website will appear as a link in your Pinterest Profile description
All of these benefits of claiming your website on Pinterest help grow your authority and trust with your audience. That trusting relationship is the key to building a solid business foundation.
How to Claim Your WordPress Website on Pinterest
It only takes a few minutes and 3 relatively easy steps to claim your WordPress website or blog on Pinterest. Let’s get started.
Step 1: Have a Pinterest Business Account
The very first step to adding your website on Pinterest is to ensure that you have a Pinterest business account. If you’ve been using Pinterest for personal pinning you need to switch it to a Pinterest business account.
I’ve detailed the importance and the entire process for setting up a Pinterest business account in another post, but I’ll give you a brief overview here.
- In your account settings, scroll to the very bottom of the page where you’ll see “Account Changes”
- The first option will be “Convert to a Business Account” – select “Convert Account”
Since I already have a Pinterest business account, it gives me the option to convert to a personal account. But if you’re operating under a personal account, it will say ‘Convert to a business account”
Then check out this post for more details on setting up your Pinterest business account.
Step 2: Add HTML Tag to Your Website
Ok – this is the intimidating step. So just take a deep breath and take your time with it.
Once you have a Pinterest business account there are three ways to claim your WordPress website.
- Upload an HTML file to your website
- Add txt code to your domain host
- Add the HTML tag to your header
Ignore the first two options – those are way beyond me and my technical capabilities.
Thankfully, Pinterest provides the third and easiest option of adding a HTML tag to your blog’s header.
Here’s How to Add the Pinterest HTML Tag to Your Header
- Login to your Pinterest business account
- In the upper right corner, select the drop down arrow and select Account Settings
- On the Left hand side of your screen select Claim
- Select “Claim” next to the website option
At this point, you’ll see the three options to verify your website on Pinterest.
Copy the HTML Tag.
This is where it gets tricky for most people – finding where to insert this tag on your WordPress website.
I made this very easy on myself because services other than Pinterest, like Google Analytics, require HTML tags in the header of my website. I use a plugin called Insert Headers and Footers.
However, my theme also has an “advanced option” where under “Global Settings” I could paste the HTML tag as well.
I recommend using the plugin I reference or something similar.
Step 3: Pinterest Website Verification
Once you’ve pasted your HTML tag in the header of your WordPress website, return to Pinterest and select “Continue”.
Enter your website’s url and select “Verify”.
Pinterest will then check your website to ensure that the tag is there and verify your website – you don’t need a Pinterest verification code or anything.
Verification of your website on Pinterest can happen immediately or take up to 24 hours.
Once you receive Pinterest website verification via email you can remove the HTML tag from your website if you choose.
The only way your claim will be removed is if you remove it from Pinterest.
You can double check that your Pinterest verified your site by checking to see if your URL showed up in your Pinterest profile description. You can also check your Account Settings, under Claim. You should see your website name and next to it a button that says “unclaim”.
Don’t unclaim it! But know that you have officially claimed your WordPress website on Pinterest!
The next step of setting up your Pinterest account for success is to enable Rich pins which I’ll share how to enable Rich Pins in a separate post.
If all of this sounds like a lot of work to you and you just want to hand it off to someone else, I offer Pinterest Business Account setup services. Where I not only claim your site on Pinterest, but provide you with:
- A complete optimization of your Pinterest account
- A bank of keywords for your niche
- Pinterest graphic templates
- Idea Pin ideas
- The comfort of knowing that your Pinterest account is in good hands and you can cross it off your business to do list!
Check out my complete list of Pinterest services here!